At Chankaska I got to see a lot more on ROI for my graphic design and marketing efforts. I used my skill, Graphic Design to help move the branding to current design trends for brochures and customer retention planing. To help on-site sales, I created many in-house posters for new drinks created by artisan mixologists.
To help sales distribution, I created recipe cards for each product type.
Utilizing MSP Magazine, and my graphics, we sent the vertical ads out in-front of 10000's of eyes in our audience. Looking at this all now, I just wish I used shadows on the bottles that were more appealing in most applications.